The Branding Process

1. Onboarding

Welcome! You've taken the first step towards your branding goals.

  • Meet and Greet: Let’s connect (via email, phone, or video chat) to say hello, ensure we’re a good fit, and dive into your brand goals, and direction.

  • Service Agreement & Deposit: Handle the formalities with a signed agreement and 50% non-refundable deposit.

  • Shared Dropbox Folder: Set up a shared space for easy file sharing and communication throughout the process.

  • Welcome Packet: Receive a comprehensive packet outlining the branding process, timeline, payment schedule, and more.

2. Creative Directive & Brand Strategy

This stage sets the foundation for your brand's visual identity and vibe.

  • Brand Strategy Questionnaire: Complete a detailed questionnaire to help clarify your vision and goals.

  • Creative Direction Guide: Based on your input, I’ll craft a mood board and color palette to visually define your brand’s tone, and personality.

  • Client Feedback: Review and refine the guide together to ensure alignment.

3. Design & Revisions

Time to bring your brand to life!

  • Concept Development:

    • Carefully review all provided information.

    • Design digital logo concepts.

  • Presentation: Share a presentation of the logo concepts with mockups.

  • Feedback & Revisions: Work through up to 2 revision rounds to perfect your design.

4. Final Production

It’s time to bring everything together and deliver your finished brand.

  • Final Payment: The remaining balance is due at this stage.

  • File Preparation: I’ll save your logo, its variations, and all other designed pieces in every necessary format for both web and print.

  • File Delivery: All files, along with your Brand Style Guide, will be uploaded to a shared Dropbox folder for easy access and download.

  • Brand Style Guide: This document explains your brand’s identity, including how to use the design elements consistently across all platforms. (not included in “logo suite” package)

  • Client Feedback: I’ll email a feedback questionnaire to ensure you’re fully satisfied and to help refine my process for future projects.

  • Support: I’ll address any additional questions you have so you can confidently use your new brand.

You’re now ready to showcase your awesome new brand to the world, cheers!