Deliverables: Full Branding with Logo suite, color palette and branded pattern. Printed Items: Stickers, labels, and decorative wrap. Digital Items: Social Media Story, Digital Images
Vibe: Calm / Natural / Clean
The logo for Sand Creek Apothecary showcases the iconic Saguaro Cactus, native to the region. This majestic cactus is embellished with an elongated polygon star, reminiscent of the delicate flowers that grace its spiny arms. The same star shape encompasses the companies initials SC, and are fashioned on the sides of the cactus. The design is encased within in an oval, while the company's name frames the logo in a warm, inviting copper hue.
Sand Creek’s color palette is made of muted sage green and dusty terracotta accents evoking the natural flora and clay earth found in the arid environment of the desert. Together, these colors create a harmonious and tranquil atmosphere, echoing the peace and stillness of the desert landscape. This color scheme infuses the apothecary with a sense of calm, balance, and natural beauty, aligning perfectly with its purpose of offering healing and wellness in the midst of the desert's vast and peaceful expanse.